Genetec has appointed Djeffri Setiawan as its first-ever dedicated channel sales manager for ANZ.

In this newly created role, Setiawan will lead the company’s channel strategy and partner ecosystem growth across the Australia and New Zealand market. Reporting to Genetec ANZ country manager George Moawad, he will assume responsibility for the day-to-day management of all ANZ channel partners.

“I’m looking forward to using my wealth of experience in the ANZ market to further expand and deepen channel relationships for Genetec,” Setiawan said. “We have an established reputation for introducing pioneering best in market security solutions and I’m thrilled to be part of our expanding local team.”

Setiawan joins Genetec from telecommunications carrier Nexthop where he was head of channel and alliances. He previously spent 9 years in various roles at Hills Limited, most recently as general manager, IT & Networking Sales. He also held a role as Channel Account Manager at Lan1.

“Djeffri brings a vast knowledge in Channel management to the table and it is extremely exciting to have such a high energy and customer focused individual as our first ever channel sales manager,” said Moawad.

“We will be looking to Djeffri to accelerate the momentum we have gained since unveiling our direct to the channel strategy at the end of 2020.”