Consumers Conflicted Over Biometrics UK Most Comfortable.
Consumers Conflicted Over Biometrics – More than one third of consumers globally are open to biometric authentication, including text and email confirmations, multi-factor authentication and biometrics, according to Ping Identity.
Ping conducted 2 surveys covering almost 13,000 consumers from 6 European countries, United States, United Kingdom, Australia, Singapore, Indonesia, New Zealand and Hong Kong.
According to Ping, it’s research showed consumers are most open to other authentication methods like 2-factor authentication (2FA, 26 per cent) and biometrics (24 per cent) for personal banking and insurance, with consumers in the UK most open towards biometrics.
Voice recognition (18 per cent) and retina scans (15 per cent) were least popular methods globally for password-less login. QR codes weren’t popular, either.
Consumers Conflicted Over Biometrics
Ping Identity’s survey found 81 per cent rated ease of use as important to them, while 65 percent would switch to a comparable brand if it offered passwordless authentication. Meanwhile, 60 per cent have stopped using an account or online service because of a frustrating login process.
Interestingly, only one in 10 of the surveyed consumers said they fully trust organizations managing their identity data, but the most trusted organizations are banks (61 per cent) and healthcare services (51 per cent). Despite 90 per cent of respondents not trusting organisations to manage their identity, 57 per cent said they would support a government-issued digital ID.
63 per cent of the respondents said they were concerned with identity theft, while 54 per cent were worried AI may be used to impersonate them. At the same time, 59 per cent reported their primary method of storing passwords is simply by remembering them, 72 per cent were confident their passwords were safe but most only had 3 unique passwords across multiple logins, and 12 per cent only used 1.
Globally, consumers are open to some online platforms implementing an identity verification requirement. Less than 45 percent are fine with social networks verifying their identity, while dating apps received an even lower score of 29 per cent.
You can read about biometric standards from Standards Australia here or check out more SEN news here.
“Consumers Conflicted Over Biometrics UK Most Comfortable.”
