The 2-year deal is the first new sponsorship signing announced by Leeds for the 2004/05 season, and will see the stand – one of the largest in terms of size and capacity in the British game – renamed the ADT Stand, displaying prominent branding.
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“We are delighted to be able to bring such a well known national brand to Leeds United,” said Simon Webster, Commercial Manager. “We have had a long running relationship with ADT locally, but this latest sponsorship deal takes that partnership to a new dimension where we will be linking in to the company nationally.”
Alex McNutt, Managing Director of ADT Europe and <?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />South Africa, added: “ADT has a passion for sports, with sponsorships across the world ranging from golf and motor racing through to tennis and football. “We see this latest partnership with Leeds United as a natural extension that allows us to reach new audiences. The club is one of the biggest names in English football and this stand sponsorship, in one of the most prominent sites in Leeds, will help raise our profile both locally and nationally.”
