CSD Is Now Wesco Anixter After Re-Brand.
CSD Is Now Wesco Anixter – CSD has been re-branded as Wesco Anixter but apart from a name change, Peter Grimshaw, senior director of CSD, said nothing else will change.
As part of the same re-branding process in ANZ, the same re-branding applies to Atlas Gentech in New Zealand, which becomes Westco Anixter NZ.
“I’m excited to announce that we are putting a fresh new face on CSD, your trusted technology partner for the past 15 years in Australia,” Grimshaw said. “Effective immediately, we are migrating to a new brand identity – Wesco Anixter – as we continue to partner with you to drive our mission to build, connect, power and protect the world.
“In 2020, our parent company Anixter merged with Wesco Distribution to form a FORTUNE 500 company with the vision to be the best tech-enabled supply chain solutions provider in the world.”
According to Grimshaw, the new brand is uniquely positioned to provide the scale and resources of a global company with the local knowledge, and in-country expertise required to help customers navigate current needs and achieve long-term goals.
“Over the coming months, we will continue to transition to the Wesco Anixter brand,” Grimshaw said. When you start seeing our bright green Wesco Anixter logo online, in the field and at your business, you’ll recognise the same outstanding CSD people, products and services you already depend on – supported by the power of Wesco Anixter, industry’s leading global supply chain solutions provider.
CSD Is Now Wesco Anixter After Re-Brand
“Please keep in mind that irrespective of our new branding the legal entity that governs commercial agreements and contracts for Central Security Distribution Pty Ltd and/or Wesco Anixter will not change.
“CSD company details will continue to be identified as the legal entity on invoices, quotes, purchase orders and other commercial documents, however the main branding will be Wesco Anixter.
“We are thrilled to share this important milestone,” Grimshaw said. “Thank you for your continued partnership as we leverage our scale, focus and speed to transform the way you do business and to support your success.”
Meanwhile in NZ, Atlas Gentech has also been rebranded as Wesco Anixter, and director Andy Brown said the same details of the transition from Atlas Gentech to Wesco Anixter apply.
“You’ll see the same Atlas Gentech people, products and services you depend on supported by the power of Wesco Anixter, industry’s leading global supply chain solutions provider,” Brown said.
You can find out more about Wesco Anixter NZ here, Wesco Anixter Australia here or read more SEN news here.
“CSD Is Now Wesco Anixter After Re-Brand.”
