Optic Security Plans New Product Offering Through Product Innovation Division.
Optic Security Plans New Product Offering – Optic Security aims to revolutionise its product offering through its new Optic Security Product Innovations Division tasked with identification of innovative security, risk management, and organisational resilience technologies, as well developing partnerships to apply new technologies to the operational security requirements of Optic’s customer base.
The new division is headed by the highly experienced Vicki Barber, who has been promoted from group marketing manager to the role of group brand strategy & innovation director. As well as leading the new division, Barber will be responsible for brand, marketing, product innovation, customer experience, and bid management governance.
The new business unit will include world-recognised CCTV and video surveillance technologist Vlado Damjanovski and award-winning security risk specialist Nicholas Dynon.
Adelaide-based business development manager, Vlado Damjanovski, better known as the author of the CCTV Bible, moves into the new role of product innovation manager. Damjanovski will bring to bear the considerable weight of his multi-decade international career and storied technical prowess to identify, test and introduce emerging technologies to the Optic line-up, including advanced analytics, generative AI, surveillance cloud, biometrics, virtual and augmented reality, and other data-driven capabilities.
Meanwhile, Auckland-based enterprise security risk manager, Nicholas Dynon, a security consultant and widely recognised author and commentator on security risk, moves to the new role of innovation and risk manager. Dynon will support the emerging tech focus through research and governance activities, external communication and awareness campaigns, and customer-focused risk advisory services.
According to Optic Security Group CEO, Ferzad Bharucha, the combined expertise of the new product innovation business unit will ensure the delivery of deeply researched, thoroughly tested, expertly reviewed, robustly vetted, and leading-edge security innovations to Optic customers tailored specifically to their needs.
“Together, this new team will drive a step change in our marketing, communication, and product innovation capability,” Bharucha said.
“Our customers are rightly risk-averse yet interested in how emerging technologies can deliver better and more cost-effective security outcomes. Our new product innovation capability will deliver to them the advice and the de-risked solutions to address their security threats and support their business goals well into the future.”
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“Optic Security Plans New Product Offering Through Product Innovation Division.”
