Elmo Develops New Identity

ELMO will now be known as ELMO USA Corp. and has also introduced a new logo. All of the moves were made in late February. In a related move, Keith Isogai — a 31-year veteran of the company — has been named as ELMO’s new president. In addition, Howard Winch is the new executive vice president of sales and Shinji Asano has been promoted to executive vice president of marketing. As part of the changes Mr. Kazuhiko Ogura, president of ELMO introduced a new corporate logo and a new emphasis on the development of technology for the future. The new company logo and brand message reflect the ELMO commitment to continuously improve technology, and to develop products that establish the standards now and into the future.