Genetec, Milestone Systems and Motorola Solutions are considered the Big 3 suppliers of video surveillance software, video analytics and managed services, according to a new report from Novaira Insights.
According to Novaira, the world, excluding China, use solutions from Genetec, Milestone Systems and Motorola Solutions, as well as multiple other suppliers, each with a small market share of less than 3 per cent. China is served by domestic suppliers, such as Hikvision, Dahua and ‘AI unicorns’ SenseTime and Megvii.
The report showed the market for of video surveillance software and managed services continued to grow in 2020 – growth in the Americas was highest, with revenues from video surveillance software and managed services increasing at 8.8 per cent for the period.
The report found many end-users took advantage of facilities being closed, to upgrade their software solutions, with special attention on back-end architectures, with a shift towards cloud architectures and software managed services. These factors contributed to acceleration in the proportion of revenues from recurring spending. The report forecasts high average annual growth of 12.1 per cent from 2020 to 2025.
According to Jon Cropley, at Novaira Insights, “Genetec, Milestone and Motorola grew their combined share of the world excluding China market for video surveillance software and managed services to 33 per cent in 2020”.
“Software continues to be a key differentiator in video surveillance system functionality and will continue to offer these and other suppliers high revenue growth opportunities in future years,” Cropley said. “Furthermore, the bounds of what is classified as video surveillance software, continues to expand with additional and sometimes specialist functionality, brought about by integrations of video analytics and other sensors.”
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