fbpx
17.9 C
Sydney
Wednesday, July 24, 2024

Buy now

  • 9 MYTHS
  • TANDEM VU
  • AX PRO
HomeSecurityAccess ControlSecurity Industry Has Only Viable Home Automation Revenue Stream: Gartner

Security Industry Has Only Viable Home Automation Revenue Stream: Gartner

17.9 C
Sydney
19.1 C
Brisbane
10.4 C
Canberra
26.6 C
Melbourne

RECOMMENDED

WEATHER

Sydney
clear sky
19.8 ° C
21.3 °
18.5 °
49 %
3.1kmh
0 %
Wed
20 °
Thu
21 °
Fri
18 °
Sat
19 °
Sun
14 °

Latest Articles

STAY CONNECTED

2,467FansLike
1,434FollowersFollow
0FollowersFollow
Bookmark
Page is Bookmarked

ADOPTION of home automation systems in Australia, the United Kingdom and the U.S. is still in the early adopter phase with penetration of 10 per cent, according to research firm, Gartner Group.

A telling finding was that outside alarm systems, fewer than 50 per cent of households pay for home automation solutions, most these contracts are for alarm monitoring solutions, suggesting that security providers who use automation to make their security systems more appealing to users may hold the only dependable recurring revenue stream in the home automation business model. 

“If suppliers are to successfully widen the appeal of the connected home, providers will need to identify what will really motivates current users to inspire additional purchases,” says Amanda Sabia, principal research analyst at Gartner.

The Gartner survey found that home security alarm systems have adoption rates of 18 per cent, home monitoring services are at 11 per cent, home automation or energy management 9 per cent, health and wellness management is 11 per cent. According to the research, overall adoption rates were 5.5 per cent greater in the United States. 

“Messaging needs to be focused on the real value proposition that the complete connected home ecosystem provides, encompassing devices, service and experience.”

Using a scale of 0 to 100, 10,000 online respondents were asked about feelings and preferences toward the value of devices, appliances and applications in the connected home ecosystem. Three-quarters of respondents indicated they are happy to manually set temperature and lighting controls versus only 1-in-4 who expressed an interest in having devices anticipate needs in the home. Furthermore, 58 per cent of respondents showed a preference for separate, independent, stand-alone devices.

Gartner found that respondents are starting to see the value of one app for integrating their connected home devices, appliances and services, as well as the importance of brand certification for their connected home devices and services. More than half of the respondents 55 per cent rated 51 or more toward the preference of one app integrating connected home devices and services, while 58 per cent rated 51 or more toward the importance of hardware and services being certified by a specific brand.

“Messaging needs to be focused on the real value proposition that the complete connected home ecosystem provides, encompassing devices, service and experience,” says Jessica Ekholm, research director at Gartner. “The emphasis needs to be on how the connected home can helps solve daily tasks rather than just being a novelty collection of devices and apps.” ♦

SecTech signature 2017 4

AUTHOR

SEN News
SEN Newshttps://sen.news
Security & Electronics Networks - Leading the Security Industry with News and Latest Events. Providing information and pre-release updates on the latest tech and bringing it all to you daily. SEN News has been in print for over 20 years and has grown strong as a worldwide resource in digital media.

LEAVE A REPLY

Please enter your comment!
Please enter your name here