SEN website attracted 14,000 unique visitors in August, with 31,000 stories read. There were a total of 7027 unique Australian readers for the month, as well as 7000 visitors from OS markets, including the US, UK, NZ, India and Canada, in that order.
“The powerful performance of the website mirrors that of SEN’s weekly newsletter, which recently hit an open rate of more than 37 per cent – this is exceptionally strong, given its 12,500-strong email database,” said SEN‘s Monique Keatinge.
“In terms of advertising opportunities, the home page received nearly 3000 unique opens for the period, while top and mid banner ads, as well as side tile ads (all of which open with every story), got the full 31,000 impressions for the month of August.”
“SEN and its weekly newsletter are the strongest news vehicles the Australian security industry has ever seen,” Keatinge said. “As well as dominating the electronic security industry in Australia, they generate considerable and growing attention from readers in NZ and the South Pacific, as well as being widely read in North America, the UK and India.”