TRISTAN Hast has joined ARA Products security distribution business ISCS as the company continues expanding its team and market share.
Hast has been appointed ISCS branch manager for Victoria and Tasmania and, according to ARA Products general manager Stuart Harmer, she brings a wealth of knowledge and experience to the role.
“Tristan brings a great deal to our team. She has a strong sales and marketing background and extensive experience in the Australian access control space,” Harmer said.
“Tristan has been running Nidac in Victoria for many years and is very well respected and renowned in the industry. Her expertise will expand our horizons in the Victorian marketplace and beyond.”
Hast joined the ISCS Melbourne office in April and with her comes more than 2 decades of industry experience, including unique skills in brand development and management.
“My experience has been largely based on sales and marketing in the electronic security space,” Ms Hast said. “Having worked within the retail and wholesale sectors over a 25-year period, my most recent responsibilities were overseeing manufacturing, sales and marketing,”
“This included the export of Nidac Security’s Presco brand, in addition to successfully developing the TriView vision CCTV brand within its wholesale division.”
Motivated by the challenge to improve and expand the business, Hast attributes the ISCS culture of customer satisfaction and exceptional selection of brands to making the jump.
“When I was approached by ISCS to join its Melbourne office, I saw this as a fantastic opportunity to further assist in developing a sales and marketing model to improve areas needing attention, with the objective of broaden our market share” she said.
“My decision to join ISCS was also cemented by the fact that I’m working with a great group of people. Its strong focus on customer service is backed by excellent brands, such as Protege ICT, Nedap Identification systems, ISCS’s own Gold Class access control solution and AliusVision CCTV.”
ISCS is an Australian owned access control and security solutions distribution company, forming part of the ARA Group division, ARA Products. ISCS have offices in Melbourne, Sydney, Adelaide and Brisbane.