HILLS Tech Expo held in the Sydney Hilton early March was probably the first time the electronic security industry’s largest distributor has really given us a look at its full potential as an end-to-end supplier across a range of interlocking market segments.
This was a pivotal moment for Hills – almost as much an internal event as external, it brought together 49 vendors, 250 Hills’ staff and 700 customers in a 3-day whirlwind, comprising the Tech Expo proper, 21 seminars and 42 pods.
Operating across market segments that include Security, CCTV and IT, AV, Comms/Satellite/Mobility and Health, Hills has deep, lateral presence. It was impossible not be impressed, not just with the professional presentation of the event, which was managed internally by the company’s marketing team, but by the positive response from customers and staff.
Walking the floor for a couple of half days and talking to clients, vendors and staff, I got an intense sense that this was the bonding exercise the big Hills’ crew has been craving this last 18 months.♦
