According to the results of a recent survey of 10,000 broadband households conducted at the end of 2019 by market research firm Parks Associates, adoption of home control systems saw a 38 per cent year-over-year growth rate. While the figures apply to the U.S. market, they have relevance to ANZ and confirm a slowly building trend.
In addition, the report, “Smart Home Buyer Journey and User Experience,” also confirmed that 18 per cent of broadband households in the U.S. have a home control system and that roughly half of households with such a system purchased it with their first smart home device.
“The majority of home control systems are integrated into a home security system, indicating the success of the security channel in particular in promoting the value proposition of home systems,” said Brad Russell, research director, Connected Home, Parks Associates.
“The conversion of legacy security subscribers to interactive security services that support smart home automation is driving the increase in home control systems, while adoption of DIY home control systems independent of security has remained flat.”
The research also shows that consumers are most likely to acquire a home control system in the early stage of smart home adoption, with their first or second device, as opposed to a later stage when they own multiple smart home devices. Most consumers do not buy 3 or more smart home products and then look for a system to control all their devices, so migrating consumers from multiple devices to a system is currently a challenge for the industry, according to Russell.
“The pattern of home system adoption could change as more households acquire multiple devices,” Russell said. “Right now, most smarthome owners use multiple apps to control their devices, but as more become multi-device households, these consumer segments will start to seek out a simple, unified experience.”
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