Crow Getting Into Fire Control

“Basically, we are a full line manufacturer of security products and what we’ve decided to do is go less on the video and make the move into fire,” said Therry Brunache, sales manager at Crow Electronics. “We felt that that market was necessary for us to dabble in.” Brunache said the decision to begin offering these products stemmed from customer demand. “Our European and Latin America customer base asked us for fire and we decided to streamline the launch with North America at the same time,” he said. Brunache also told SSN that a decision to distance itself from Israeli-based Video Domain, Crow’s video surveillance partner, was a move that allows both counterparts to focus on core competencies. “Our video partner decided to go its separate way,” he said. “It allows them to concentrate more on video since when we were together it limited them to video since we focus more on the burglar side of things.” Although the company has added the new product line, Brunache said he was unsure how large a part in the business the fire product line would become. “For now, we are going to produce it and see where it takes us,” Brunache said.